{"id":12046,"date":"2026-06-25T11:18:02","date_gmt":"2026-06-25T09:18:02","guid":{"rendered":"https:\/\/sierradelasnieves.es\/blog\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\/"},"modified":"2026-06-25T11:18:02","modified_gmt":"2026-06-25T09:18:02","slug":"sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability","status":"publish","type":"blog","link":"https:\/\/sierradelasnieves.es\/en\/blog\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\/","title":{"rendered":"SIERRA DE LAS NIEVES UNVEILS ITS NEW REGIONAL BRAND TO STRENGTHEN ITS POSITION AS A DESTINATION FOR NATURE AND SUSTAINABILITY"},"featured_media":12017,"template":"","meta":{"_acf_changed":false},"categoria-blog":[336],"class_list":["post-12046","blog","type-blog","status-publish","has-post-thumbnail","hentry","categoria-blog-association-of-municipalities"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SIERRA DE LAS NIEVES UNVEILS ITS NEW REGIONAL BRAND TO STRENGTHEN ITS POSITION AS A DESTINATION FOR NATURE AND SUSTAINABILITY - Sierra de las nieves<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SIERRA DE LAS NIEVES UNVEILS ITS NEW REGIONAL BRAND TO STRENGTHEN ITS POSITION AS A DESTINATION FOR NATURE AND SUSTAINABILITY - Sierra de las nieves\" \/>\n<meta property=\"og:description\" content=\"SIERRA DE LAS NIEVES UNVEILS ITS NEW REGIONAL BRAND TO STRENGTHEN ITS POSITION AS A DESTINATION FOR NATURE AND SUSTAINABILITY Mar\u00edn: \u201cThe new brand was created to represent who we are and where we want to go as a region. Sierra de las Nieves boasts extraordinary natural, cultural, and human values, and we needed a (...)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sierradelasnieves.es\/en\/blog\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\/\" \/>\n<meta property=\"og:site_name\" content=\"Sierra de las nieves\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sierradelasnieves.es\/wp-content\/uploads\/2026\/06\/25-JUN-2026-NP-SN-nueva-marca-territorial-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sierradelasnieves.es\\\/en\\\/blog\\\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\\\/\",\"url\":\"https:\\\/\\\/sierradelasnieves.es\\\/en\\\/blog\\\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\\\/\",\"name\":\"SIERRA DE LAS NIEVES UNVEILS ITS NEW REGIONAL BRAND TO STRENGTHEN ITS POSITION AS A DESTINATION FOR NATURE AND SUSTAINABILITY - Sierra de las nieves\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sierradelasnieves.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sierradelasnieves.es\\\/en\\\/blog\\\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sierradelasnieves.es\\\/en\\\/blog\\\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sierradelasnieves.es\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/25-JUN-2026-NP-SN-nueva-marca-territorial-1-scaled.jpg\",\"datePublished\":\"2026-06-25T09:18:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sierradelasnieves.es\\\/en\\\/blog\\\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sierradelasnieves.es\\\/en\\\/blog\\\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sierradelasnieves.es\\\/en\\\/blog\\\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sierradelasnieves.es\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/25-JUN-2026-NP-SN-nueva-marca-territorial-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/sierradelasnieves.es\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/25-JUN-2026-NP-SN-nueva-marca-territorial-1-scaled.jpg\",\"width\":2560,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sierradelasnieves.es\\\/en\\\/blog\\\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/sierradelasnieves.es\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SIERRA DE LAS NIEVES UNVEILS ITS NEW REGIONAL BRAND TO STRENGTHEN ITS POSITION AS A DESTINATION FOR NATURE AND SUSTAINABILITY\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sierradelasnieves.es\\\/#website\",\"url\":\"https:\\\/\\\/sierradelasnieves.es\\\/\",\"name\":\"Sierra de las nieves\",\"description\":\"Reserva mundial de la Biosfera\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sierradelasnieves.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SIERRA DE LAS NIEVES UNVEILS ITS NEW REGIONAL BRAND TO STRENGTHEN ITS POSITION AS A DESTINATION FOR NATURE AND SUSTAINABILITY - Sierra de las nieves","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"SIERRA DE LAS NIEVES UNVEILS ITS NEW REGIONAL BRAND TO STRENGTHEN ITS POSITION AS A DESTINATION FOR NATURE AND SUSTAINABILITY - Sierra de las nieves","og_description":"SIERRA DE LAS NIEVES UNVEILS ITS NEW REGIONAL BRAND TO STRENGTHEN ITS POSITION AS A DESTINATION FOR NATURE AND SUSTAINABILITY Mar\u00edn: \u201cThe new brand was created to represent who we are and where we want to go as a region. Sierra de las Nieves boasts extraordinary natural, cultural, and human values, and we needed a (...)","og_url":"https:\/\/sierradelasnieves.es\/en\/blog\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\/","og_site_name":"Sierra de las nieves","og_image":[{"width":2560,"height":1920,"url":"https:\/\/sierradelasnieves.es\/wp-content\/uploads\/2026\/06\/25-JUN-2026-NP-SN-nueva-marca-territorial-1-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sierradelasnieves.es\/en\/blog\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\/","url":"https:\/\/sierradelasnieves.es\/en\/blog\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\/","name":"SIERRA DE LAS NIEVES UNVEILS ITS NEW REGIONAL BRAND TO STRENGTHEN ITS POSITION AS A DESTINATION FOR NATURE AND SUSTAINABILITY - Sierra de las nieves","isPartOf":{"@id":"https:\/\/sierradelasnieves.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sierradelasnieves.es\/en\/blog\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\/#primaryimage"},"image":{"@id":"https:\/\/sierradelasnieves.es\/en\/blog\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\/#primaryimage"},"thumbnailUrl":"https:\/\/sierradelasnieves.es\/wp-content\/uploads\/2026\/06\/25-JUN-2026-NP-SN-nueva-marca-territorial-1-scaled.jpg","datePublished":"2026-06-25T09:18:02+00:00","breadcrumb":{"@id":"https:\/\/sierradelasnieves.es\/en\/blog\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sierradelasnieves.es\/en\/blog\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sierradelasnieves.es\/en\/blog\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\/#primaryimage","url":"https:\/\/sierradelasnieves.es\/wp-content\/uploads\/2026\/06\/25-JUN-2026-NP-SN-nueva-marca-territorial-1-scaled.jpg","contentUrl":"https:\/\/sierradelasnieves.es\/wp-content\/uploads\/2026\/06\/25-JUN-2026-NP-SN-nueva-marca-territorial-1-scaled.jpg","width":2560,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/sierradelasnieves.es\/en\/blog\/sierra-de-las-nieves-unveils-its-new-regional-brand-to-strengthen-its-position-as-a-destination-for-nature-and-sustainability\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/sierradelasnieves.es\/en\/"},{"@type":"ListItem","position":2,"name":"SIERRA DE LAS NIEVES UNVEILS ITS NEW REGIONAL BRAND TO STRENGTHEN ITS POSITION AS A DESTINATION FOR NATURE AND SUSTAINABILITY"}]},{"@type":"WebSite","@id":"https:\/\/sierradelasnieves.es\/#website","url":"https:\/\/sierradelasnieves.es\/","name":"Sierra de las nieves","description":"Reserva mundial de la Biosfera","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sierradelasnieves.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/sierradelasnieves.es\/en\/wp-json\/wp\/v2\/blog\/12046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sierradelasnieves.es\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/sierradelasnieves.es\/en\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sierradelasnieves.es\/en\/wp-json\/wp\/v2\/media\/12017"}],"wp:attachment":[{"href":"https:\/\/sierradelasnieves.es\/en\/wp-json\/wp\/v2\/media?parent=12046"}],"wp:term":[{"taxonomy":"categoria-blog","embeddable":true,"href":"https:\/\/sierradelasnieves.es\/en\/wp-json\/wp\/v2\/categoria-blog?post=12046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}